Owners of small animals are showing a growing commitment to pet health and wellbeing, according to the new UK Small Pet Market Report 2024 from Supreme Petfoods.
Based on a survey of 1,000 rabbit and guinea pig owners, the report reveals that over 80% of households with small pets consider them as adult or family pets. Furthermore, nearly 60% of rabbit owners are committed to taking their rabbits to the vet at least once a year.
The study shows that 80% of small pet caregivers are female, marking a significant demographic shift since Supreme’s previous benchmark survey two years ago. Additionally, the research indicates an 8% rise in rabbits being kept as house pets, with 55% of pet parents keeping their rabbits indoors, reflecting an evolving approach to pet care where small pets are increasingly seen as family members.
The report also highlights that more than half (54%) of small pet owners favour shopping at physical stores over online options.
Claire Hamblion, marketing director at Supreme Petfoods, said: “Understanding the needs and preferences of small pet owners is crucial for shaping our product offerings and marketing strategies. This report not only reflects current trends but also provides actionable insights for the future.”
She added: “We recognise the essential role that specialist retailers play and are committed to providing the resources and support they need for a successful small pet category.”
The full report can be viewed here.
