Supreme Petfoods is to launch a new advertising campaign to drive brand awareness of its Science Selective product range for small pets under the banner of Food for Life.
The concept will be unveiled next week at Interzoo 2022 in Nuremburg, Germany. The campaign will aim to reach a worldwide audience through You Tube, Instagram and Facebook with versions in English, Dutch, French and German.
Supreme’s marketing director Claire Hamblion said: “With increased focus on the health benefits of optimum nutrition for us and our pets, the time is right to go global on a scale not seen before in the small pet sector. We have the utmost confidence in the palatability and high quality of our products, and this is reflected in our marketing spend on the campaign.
“Over recent years we’ve seen rising demand for natural products, with many owners seeking out diets and treats containing wild or foraged ingredients. Alongside this, we’re seeing people becoming more health-conscious about their small pets and many owners are now willing to pay a premium for healthy products and we’ve been pleased to see fantastic growth in sales over the last five years.”