Premium pet food brand McAdams has become the official pet food partner to the RSPCA.
The partnership will see dogs and cats in the care of the RSPCA’s UK rehoming centres being fed McAdams food at no extra cost to the charity. In addition, the new owners of every adopted dog and cat from the charity’s centres will be offered a free bag of dry food to take home with them, and a donation will be made to the charity for every bag purchased by members of the public, with a minimum guaranteed donation of £80,000 in the first year.
Neil McAdam, founder of McAdams Pet Food, said: “Our intention through this partnership with the RSPCA is to improve the lives of dogs and cats in their care, at a time when rehoming charities need our support more than ever.
“McAdams, which is available exclusively to the independent pet trade, is the only dry pet food sourced from RSPCA Assured certified farms, and we are proud to be offering our foods to the charity to be fed to the cats and dogs within their rehoming centres, at no extra cost to them.”
Emma Slawinski, director of policy, prevention and campaigns at the RSPCA added: “With animals now spending longer than ever in our care, we are doing everything we can to ensure they stand the best chance in life and in finding a forever home.
“Along with specialist behavioural and training support for our rescue animals, a key focus for us is their nutrition, so our partnership with McAdams could not have come at a more ideal time and we are thrilled to be working with them as our official pet food partner. The company shares our values including a passion for higher-welfare farming and traceability, and we have worked together to create a partnership designed to set the standards in animal wellbeing in the pet trade. It’s not only benefiting domestic animals, but ensuring a better life for farm animals too.”
The partnership comes during the month of Adoptober, the RSPCA’s rehoming drive promoting adoption of long-stay rescue animals and encouraging people to adopt and not shop.
New figures released by the RSPCA this month reveal that the charity’s centres and branches across England and Wales rehomed almost 27,000 animals last year (2021), an 8% drop on the previous year.
McAdams claims to be the only pet food company in the world to manufacture its dry food using whole British free-range chicken and turkey from DEFRA and RSPCA-Assured certified farms. McAdams is stocked in over 250 pet stores across the UK, and exports to over 20 countries.
