Lintbells has launched its first TV advertising campaign to promote its YuMOVE joint supplement brand to dog owners.
The 30-second advert highlights how even the most knowledgeable and dedicated dog owners can miss important signs around their dog’s mobility.
The campaign launched across ITV Central West region and Sky AdSmart in April.
Gemma Cunningham, brand manager for YuMOVE at Lintbells, said: “We are delighted to be investing in this exciting TV campaign to help promote the role supplements can play in helping dog’s achieve optimum fitness…
“Our investment into TV demonstrates our commitment to the pet supplements category and supports the ongoing growth of our market-leading brand YuMOVE, which has transformed the lives of so many dogs over the years.”
YuMOVE first hit the shelves a decade ago and has evolved with the introduction of YuMOVE PLUS for older, stiffer dogs; YuMOVE Active Dog for puppies, growing adult dogs and canine athletes; YuMOVE Working Dog and YuMOVE ADVANCE 360, which is formulated to support the metabolism of joints in the case of osteoarthritis.