The Lily’s Kitchen brand has created a new television advert to celebrate the pleasure of pet ownership and raise awareness of its limited-edition festive charity fundraising products.
Entitled ‘Christmas Every Day’, the 30 second advert features a montage of footage shared by Lily’s Kitchen customers and its charity partners Dogs Trust and London Inner City Kitties (LICK) to show how pets “bring the joy of Christmas every single day of the year”.
The advert aims to raise awareness of Lily’s Kitchen’s charity partnerships, which will see 100% of profits from the sale of the limited edition Three Bird Feast for dogs and Turkey Feast Paté for cats donated to the charities.
The advert runs on Sky channels is major urban areas from today (November 6) until November 19.
Lily’s Kitchen UK marketing director Samantha Crossley said: “Pet parents everywhere will understand the joy that having a cat or dog in your life brings you every single day – for our pets, the excitement of spending another day with their humans is as magical as that feeling of waking up on Christmas morning!
“This year we wanted to celebrate that feeling by showcasing these moments of happiness through the eyes of real pet parents across the country.”