Johnson’s Veterinary Products has devised a new initiative to support retailers and the advice they give to their customers.
National Pet Shop Day, earmarked for Saturday July 13, 2024, is designed to celebrate the breadth of support, products, services and advice that high street retailers are able to provide direct to pet owners who have concerns about their animal’s health and wellbeing.
On the day Johnson’s will be encouraging pet stores across the UK to invite pet owners to come in and discover more about how they can offer viable, affordable options for dealing with commonly occurring minor ailments such as fleas, ticks, worms, or other general healthcare issues. National Pet Shop Day will be backed by a press and social media campaign, with Johnson’s providing a number of product samples and procurement offers to retailers who choose to get involved. A dedicated website has been launched featuring promotional ideas, downloadable content and practical marketing advice.
The launch comes after a recent Johnson’s report revealed that more than half of respondents (57%) said they would speak to a vet in order to remedy a pet’s flea issue, despite the majority stating they find pet shops and stores to be ‘knowledgeable’ and with an opinion that could be trusted.
Paul Gwynn, managing director at Johnson’s Veterinary Products, said: “Pet shops are the local health and wellbeing hubs of the pet world, but we find that many people are often so rooted to their longstanding routines, that they perhaps don’t even consider that they can also get experienced advice about a whole host of frequent minor pet healthcare issues whilst picking-up their other pet essentials in store.
“Pet shops and stores have a wealth of knowledge within their teams that has been built over many years, in some cases decades. They can often help to spot the signs of and give advice about fleas, ticks, worms and other minor healthcare problems and therefore are well placed to provide practical advice and product solutions for both these, and a range of other, more general, wellbeing concerns directly in store.
“With National Pet Shop Day, we want to mark the ongoing, positive contribution that these pet shops and stores make to society, and in doing so provide animal lovers with the confidence that they can handle their pet’s conditions effectively and efficiently, without always breaking the bank. These retailers are far more than simply a point of purchase – they are the bedrock of the pet owning community and are always ready and willing to help.”
For more information visit nationalpetshopday.com.
