Pet microchipping service Identi is launching a Spring campaign encouraging pet owners to ensure their database details are up to date.
The PDSA PAW Report 2022 revealed that 5% of dog and 6% of cat owners had changed contact details, but had not updated their microchip contact details, with 4% of dog and 6% of cat owners stating that they were not sure if their details were up to date or not.
In response, Identi has created “Identiday” on Monday March 20, 2023 to encourage pet owners to update their Identi microchip contact details free of charge, with competitions and promotions set to be running on pet protection subscriptions.
Tammie O’Leary, commercial lead at Identi, said: “While it is a legal requirement for dogs to be microchipped and the government is introducing legislation to require cats to be microchipped, it is futile if the pet’s microchip contact details are not kept up to date.
“Identiday will help encourage pet owners to update their pet’s microchip contact details to maximise the chances of successful reunification should a pet be lost or stolen.”
Identicare is an affiliate of Animalcare. All Identichip microchips are registered on the Identibase pet database, which holds the details of over five million animals.
To update Identi microchip contact details pet owners can visit www.identibase.co.uk. If pet owners are not sure which database holds their pet’s details, they can enter their microchip number and Identi will provide the relevant contact information.
