Manufacturer GWF Nutrition is celebrating a special milestone as the company marks its 50th anniversary.
To mark the occasion the pet supplements brand has released a new logo along with a new look for some of its products.
Director Simon Vowles said: “There have been a lot of proud moments over the last five decades.
“Joint Aid for Dogs in particular has proved itself as one of the leading dog joint supplements in a very competitive market and to this day the Oatinol Delivery System simply puts our products in a league of their own.
“We’re still innovating just like we were in the 1970s as Gro-Well Feeds and what hasn’t changed is our passion for improving the lives of animals up and down the country and a belief in what the right nutrition can do.
“We wouldn’t have come this far without the support of our stockists, our customers and the vets, vet nurses, dog handlers, hydrotherapists and countless others who have recognised the quality of our products and continue to recommend us.”
Simon said there were ‘some very exciting things to come’ as the company looks forward to ‘the next chapter’.
GWF Nutrition manufactures the supplement Joint Aid for Dogs along with a range of other specialist nutritional supplements and animal feeds.
Founded in 1971, the Wiltshire-based business manufacturers specialist, high-specification animal feeds and supplements, many of them formulated with the Oatinol Delivery System.
As well as Joint Aid for Dogs, products in the GWF range include Joint Aid for Cats and Immune Aid for Dogs.
The company has evolved over the past half-century to become a leading supplier to many sectors of the marketplace, both domestic and commercial, and continues to research every aspect of its products and their ingredients.