British brand Pet Remedy has won a major contract to launch with Fressnapf.
With more than 1,500 stores, Fressnapf is Europe’s largest pet retailer and the decision to launch Pet Remedy in the retail giant’s home territory of Germany is a major step forward for the UK-based natural calmer brand.
The launch is timed around the build up to ‘party season’ and, in particular, the St Sylvester’s Day celebrations that take place in Germany on December 31.
Rob Tyler, sales director of Pet Remedy, said: “We are delighted to be launching with Fressnapf and have thoroughly enjoyed working with their team and preparing this launch to coincide with the key selling period for calming products.
“We started talks with Fressnapf just over 12 months ago and this launch is the latest step in Pet Remedy’s rapid growth across all of our sales channels.
“Consumers, retailers, vets and other pet professionals are all recognising the benefits that our range can provide. Being natural, easy to use, fast acting and suitable for all pets means that Pet Remedy can provide retailers with a complete and comprehensive calming offer backed up with strong marketing support and training”
The product launch in Germany will be on a ‘party season’ floor-standing unit delivered to stores pre-loaded for ease of merchandising. Pet Remedy has produced a full marketing package for the launch, which includes posters, customer samples and training videos for store staff, all fully translated and into German.