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    PBW News – February 2026

    By David ReesFebruary 10, 2026
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    February 10, 2026

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Manufacturers

Flexi turns 50 this year

David ReesBy David ReesFebruary 22, 20231 Min Read
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Retractable dog lead manufacturer Flexi is 50 years old this year.

Manfred Bogdahn first created a retractable lead for his dog Purzel in Hamburg, Germany, in 1972, with the help of a spring mechanism from a power saw. He founded the company one year later and first exhibited at the Interzoo exhibition in 1974.

In 1990, production was expanded with a new plant in Bargteheide and, today, more than 350 employees work to produce tens of thousands retractable dog leads a day, which are exported to over 90 countries.

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David Rees

David Rees is the editor of PBW News. In a 30-year career in trade journalism he has specialised in the retail and wholesale sectors, holding senior positions at a number of leading titles.

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