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    PBW News – March 2026

    By David ReesMarch 10, 2026
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    March 10, 2026

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Fish4Pets products now available from Pedigree Wholesale

David ReesBy David ReesNovember 29, 20222 Mins Read
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Premium pet food brands Fish4Dogs and Fish4Cats are now available to purchase through Pedigree Wholesale.

The full range of Fish4Dogs Finest Complete food, Finest Wet complementary products and treats, plus the Fish4Cats complementary wet range are now available via the national distributor.

Manufacturer Fish4Pets Ltd claims to be the first pet food company to believe in the health benefits of fish for dogs, and only uses fish as the animal protein in all its food and treats. All Fish4Pets products are made from minimal ingredients and formulated without any chicken, beef, pork, or lamb, making them suitable for dogs and cats with intolerances to certain proteins. All recipes are gluten free with natural ingredients and contain no added artificial colours or flavours.

Sarah Fowler, sales Director at Fish4Pets, said: “We are delighted to be entering into a new partnership with Pedigree Wholesale and look forward to working with the team. We have always strived to support UK independent pet retailers and by partnering with Pedigree Wholesale enables even more retailers in the UK to stock our brands”.

Melanie Malin, head of purchasing at Pedigree Wholesale, added: “This year, we’re celebrating our 50th year supplying independent retailers with their pet and aquatic product needs. Our objectives are to provide pet businesses with the best service and the best products. Establishing a new distribution partnership with Fish4Pets fits perfectly with our strategy.”

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David Rees

David Rees is the editor of PBW News. In a 30-year career in trade journalism he has specialised in the retail and wholesale sectors, holding senior positions at a number of leading titles.

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