The Pet Industry Federation (PIF) has revealed the 14 finalists for its Innovation Award 2026.
The finalists, which represent a broad range of products, services and initiatives in pet care, will present their innovations live at the Business of Pets Conference 2026, which takes place on June 3-4 at the Cranfield University Management Development Centre near Milton Keynes.
Alongside the Innovation pitches, the conference features a speaker programme focused on the theme of ‘Building Resilience’, with expert speakers covering topics such as cost pressures, consumer trends, digital strategy and business growth.
Sponsored by Worldpay, the conference will open with a headline panel, entitled ‘The 2026 Cost Crunch and How to Survive It’, and also feature a State of the Nation report on UK pet spend from NielsenIQ, and a forward-looking consumer outlook from PwC. The overall winner of the Innovation Award will be announced at the close of the conference.
This year’s finalists:
Marine Kind – Kelpi Bone
Pawdaw of London – Waterproof Rainbow Reflective Raincoat
UK LitPet Biotech Co Ltd – LitPet Skin & Coat M&M (Meaty & Mix)
Scamp & Paw Ltd – Everyday Lobster
Pet Attix – UK Marketplace for Pre-Owned Pet Supplies
A Dog Person Ltd – The All Rounder
HayPigs! – Build Your Own Guinea Pig Village – Mini Houses
Astbry Ltd – TugRun
WildWash (Pet Revolution Ltd) – WildWash Magic Mud
Only Rescues – Pet Adoption App
Dignipets Limited – Pet QOL Tracker
My Licensed Breeder Ltd – The Digital PawPrint
Petosu Ltd – DigDrum
The Dog Trainer School – ‘Recommended’ Scheme
