Denzel’s has partnered with supermarket chain Sainsbury’s to offer low-calorie training bites in 100% plastic-free, biodegradable pouches.
According to Denzel’s, the pouches decompose in under 30 weeks in landfill, compared to over 300 years for single-use plastics.
Nathan Perry, co-founder of Denzel’s, said: “We’re delighted that Sainsbury’s shares our vision to help reduce plastic in the pet category by launching our plastic-free pouches nationwide.”
Each pouch contains approximately 110 low-calorie training bites, which are available in two flavours – nut butter and superfood.
The company’s brand manager Daisy Neale added: “Our big push for this year is to further improve our sustainability and moving towards being a totally plastic-free business.
“The team has worked really hard to create our biodegradable pouch as we believe sustainability is as important as creating healthy, tasty snacks for dogs. By choosing Denzel’s, you know that’s one less piece of plastic going into the sea or landfill.”
The business has also pioneered a unique method of baking in eco-friendly, wood chip ovens in the UK, using 100% natural and healthy ingredients. They even use fresh wonky fruit and vegetables from local suppliers that would have otherwise gone to waste.
Denzel’s was launched in 2018 with initial funding from Virgin StartUp, with recent investment from Richard Branson’s daughter Holly and a handful of strategic investors.
Holly Branson said: “I’m a huge advocate for innovative, socially conscious, sustainable brands that are run by individuals that place as much importance on their positive impact on society, as they do on profit.”