Pet bedding and accessories firm Danish Design has been acquired by the Sweden-based Petcare Group.
Danish Design, headquartered in Yorkshire, is the first UK company to become part of the Petcare Group and will continue to operate as an independent business unit headed up by Annelise Lockley. The acquisition means that the company’s founders, Stuart and Susanne Newsome, will have a phased exit of the business and retire.
Stuart Newsome said: “We are extremely proud that Danish Design is a leading manufacturer of pet beds and accessories. Our daughter Annelise has successfully led the company for over 12 years and we are confident that, with the support of Petcare Group, Danish Design will continue to deliver high-quality products and services.”
Annelise Lockley commented: “I am thrilled to become a member of this dynamic group and I am excited about the opportunities that this partnership represents. I look forward to working closely with Petcare Group to deliver even more value to our customers.”
Petcare Group’s co-owner Sebastian Sandholm added: “We are pleased to welcome Danish Design to the Petcare Group family. The addition of Danish Design to our group further enhances our product portfolio, with Danish Design becoming our sole brand of pet bedding.”
