Manufacturer Butcher’s has achieved a significant milestone for its Nourish Every Dog charity initiative with the donation of its three millionth meal.
The campaign started in 2019 to help support dogs in need. Since that time, the company has donated more than three million meals, the equivalent of 963 pallets of dog food, spread across 439 charities in the UK.
To celebrate the achievement, Butcher’s sent 25 additional pallets of food to key charities the company has supported during the initiative, along with a hamper of goodies for the charities’ teams of volunteers. Boxes of treats were also dispatched to 50 other charities involved with the scheme.
The campaign is activated on an ongoing basis via social media – every time the hashtag #NourishEveryDog is used, Butcher’s donates a meal to a dog in need.
