Burns Pet Nutrition is set to launch a new national advertising campaign, including a presence on television and outdoor digital sites.
Starting on July 8 and running for six weeks, the TV campaign will appear on Sky and ITVX and target those within a 10-mile radius of Burns Gold stockists. The out-of-home campaign will appear on digital poster sites in city centres across the UK, targeting postcodes within a 2km radius of Burns Gold stockists.
The campaign will lead with the Burns tagline ‘Love your pet the Burns Way’ and will include two creatives – one for the dog food range and one for the cat food range.
The initiative is being launched to help educate new dog and cat owners about the central role nutrition plays in the overall health of pets, as well as to drive footfall into Burns stockists.
Burns Pet Nutrition was launched in 1993 by veterinary surgeon John Burns. In December 2023, the brand was acquired by Assisi Pet Care.
Burns Pet Nutrition marketing manager Kate Johnston said: “We’re delighted to see the positive impact in being part of the Assisi family with continued support for our campaigns and ultimately helping us reach more pet owners.
“Pet stores have been the backbone of the Burns business for over 30 years. They play a crucial role in supporting the health and wellbeing of cats and dogs. We want this campaign to help drive people into their local pet shops and all good pet stores.”
