Burns Pet Nutrition has launched its first national outdoor advertising campaign since 2016, to coincide with the brand’s 30th anniversary.
The six week-long campaign featuring a corgi licking its face will be fronted by a new tagline – Love Your Pet from the Inside Out – and will run via roadside poster and digital ad sites across the country within a 10-mile radius of local independent pet stores. A TV ad will also run through Sky Adsmart.
The campaign will also seek to help educate dog owners about the central role nutrition plays in the overall health of dogs, according to Burns Pet Nutrition founder John Burns.
He said: “We are so excited for our new campaign to mark our 30th anniversary. It’s a special landmark and one that we are very proud of, so we thought it would be best to make it even more special!
“Given how many people are owning dogs for the first time, we want to ensure they see our message too. We want to continue to educate owners about the importance of nutrition for another 30 years and beyond.”
