Burns Pet Nutrition has launched a new support scheme for rescue centres, rescue pets and their new owners.
Under the Burns Pet Rescue initiative, shelters will offer a bundle of Burns products to new pet owners, including 2kg of food, a measuring cup and access to advice and training sessions from the Burns team. Owners will also receive a money-off voucher for use on the Burns website, while the company will send a food donation to the centre where each owner adopted their pet.
A broadening of the scheme in the summer will see pet owners being given vouchers to spend at independent retailers.
John Burns, founder of Burns Pet Nutrition, said: “We’ve always believed that our pets need good nutrition, but we also know that every pet deserves a kind owner, a loving home and plenty of head scratches along the way. That’s why we started our woofing great Burns Pet Rescue initiative, to help more pets find support in their new furever homes”.
The initiative has launched in the wake of a growing surge in abandoned puppies, following the huge increase in dog ownership over the past two years.
Burns Pet Nutrition supports over 30 rescue centres, donating a portion of profits and resources to charitable initiatives every year including its own in-house charity, the John Burns Foundation.
