Pet care brand Bob Martin and travel platform Dog Furiendly have joined forces to celebrate the Big Barkday today (May 10), to honour the estimated 130,000 dogs rescued every year in the UK.
May 10 was chosen as it is the 130th day of the year and research suggests that around 130,000 dogs come into UK rehoming charities every year. In addition, the Bob Martin brand recently celebrated its 130th anniversary.
The Big Barkday was created to celebrate the joy and companionship that rescue dogs bring, while also shining a light on the challenges that they face. The celebration encourages dog owners to create their own celebration with the help of a special ‘pawty pack’ created by Dog Furiendly, including decorations, homemade dog treat recipes, and games and activities to celebrate any dog’s birthday. Dog Furiendly is also launching a search for the Barkday Boy and Barkday Girl of 2023, to celebrate two rescue dogs who will represent the spirit of The Big Barkday.
Chris Socratous, Senior Brand Manager at Bob Martin, said: “We’ve been looking after pet’s health for over 130 years and it’s great to be able to raise awareness of the issues facing many rescue dogs and celebrate their lives with this new initiative.”
Founder of Dog Furiendly Adele Pember who has a rescue dog from Romania called Minnie, added: “As the owner of a rescue dog myself, I know how important it is to celebrate our furry friends. Every dog deserves a day to be celebrated, and we’re excited to team up with Bob Martin to make that happen with the Big Barkday celebration.
“We hope this day will raise awareness of the thousands of rescue dogs in need of homes and encourage more people to adopt. Let’s give these dogs the love and attention they deserve!”