Premium pet food brand Arden Grange is celebrating 25 years of trading with the launch of a new national TV advertising campaign next week.
The campaign, which will be screened on ITV, Channel4 and Sky networks, begins on February 1, 2022. Under the banner of ‘Arden Grange – The Home of the Range,’ the campaign uses digital technology to animate still photgraphs of pets in a number of different domestic settings, intended to show the suitability of the food for a wide range of cats and dogs.
Arden Grange specialises in hypo-allergenic dog and cat food with products suitable for all breeds and life stages. Most common dietary allergens are excluded, making the products particularly suitable for pets with sensitivities.
Marketing manager Joanna Simmons says: “Our new ‘The Home of the Range’ campaign has turned a long-awaited vision into an imaginative and unique reality – bringing Arden Grange to life as a place where all dogs and cats, regardless of their size, shape, age or dietary requirements, are taken care of.”
The ad was created by Brighton-based creative agency, Designate, who worked with animation company Blind Pig and post-production house Absolute.
