Asia Pacific was the largest region in the global pet food manufacturing market, accounting for a massive 41% of total sales in 2018.
Western Europe was the second largest region, with 23% of sales, and the Middle East was the smallest region in the pet market worldwide, according to ‘The Pet Food Manufacturing Global Market Forecast To 2022’ report from ResearchAndMarkets.com
The increasing humanisation of pets is enabling pet food manufacturers to offer premium products targeted towards pet owners, the report states.
SOPHISTICATED
“Humanisation of pets implies that pet owners treat pets like members of their family and thus they are increasingly buying premium and super-premium foods and sophisticated snacks and treats for pets.
“Premium pet foods are natural, organic, have higher quality and are safer than regular pet foods. In 2016, about 14% of pet food launches in the USA were positioned as indulgent or premium. ”
The new report covers market characteristics, size and growth, segmentation, regional and country breakdowns, the competitive landscape, market shares, trends and strategies.
Companies featured include Mars Petcare, Nestlé Purina, Hill’s Pet Nutrition and InVivo Animal Nutrition and Health.
For more information click here.
