European pet products sales platform Zooplus SE has launched a price reduction initiative on its proprietary brands.
Following an initial wave of price reductions on more than 400 items across the Concept for Life, Smilla, Briantos and Rocco brands at the end of 2024, Zooplus has now reduced prices on nearly 1,000 additional items from Briantos, Cosma, Purizon, Smilla and Wolf of Wilderness, representing discounts of up to 40%.
Chief merchandising officer Alejandro Bethlen said: “Putting the customer first and providing exceptional value for money has always been at the core of Zooplus.
“With global supply chain challenges stabilising, we saw an opportunity to pass on these savings to our customers, especially during a time when consumer prices in other areas of life are on the rise. These price reductions allow more pet parents to access premium-quality products, which makes caring for their pets a little easier.”
In the UK, price reductions on Zooplus brands include: Cosma Soup Mixed Trial Pack (4 x 40g) from £2.29 to £1.29; Purizon Single Meat Adult Dog (Grain-Free Chicken with Camomile Blossoms) 1kg from £7.49 to £5.49; Cosma Nature Pacific Tuna (6 x 70g) from £6.49 to £4.99; Smilla Adult Sensitive (Grain-Free Salmon) 4kg from £14.49 to £11.99; and Wolf of Wilderness Adult Blue River Salmon (Grain-Free) 12kg from £52.99 to £46.99.
Similar price reductions are being introduced for brands in Germany, Poland, France, Switzerland and Czechia.
