Social media platform TikTok is now selling pet care products via retail partners in its e-commerce arm, TikTokShop.
Members of the TikTok community can now use the platform to purchase pet care products directly from vendors including the Herbal Dog Company, PatchPops Boutique and Lords And Labradors, who will be selling food, treats, toys and wellness products from their own ranges as well as brands such as Lily’s Kitchen, Whiskas, Dr Elsey’s, Naturea, Puriform, Necoichi, Terra Felis, Lucky-Kitty, Harringtons and Ziwi Peak.
Pets have played a prominent role in the growth of the TikTok platform – which specialises in short, upbeat video clips – with the #DogsOfTikTok and #PetsOfTikTok hashtags racking up billions of views between them
Content creator Katylee Bailey helped to launch the new pets category with a live shopping event yesterday (October 26) where she talked through her must-have products and recommendations.
Patrick Nommensen, senior director for e-commerce operations, said: “Pet content plays a huge role in making TikTok the joyful place it is today, and we know the TikTok community loves nothing more than sharing their pets with the world.
“By introducing pet care products to TikTok Shop UK, our community will now be able to explore and discover new pet content and stock-up on essential pet care products from leading brands. I’m excited to see how pet care brands harness the platform to showcase their products in unique and creative ways.”