The pet trade has an opportunity to offer products that are ideal for pet ‘mums’ in the run up to Mother’s Day (March 22), according to Vital Pet Group.
Group sales and marketing director Heather McManus says retailers have a chance to look at the products they stock, not just from the point of view of what they deliver to the pet but how they can fulfil unmet needs for pet owners as well.
“Lots of pet mums out there are fed up with bath salts and chocolates and would much prefer to treat their pet to something special,” she said.
Top of her list of recommended products for mums this year is the new Cath Kidston pet range, which is a wholesale exclusive from Vital. The range includes treat jars, pet beds and collars and harnesses, available in prints such as Provence Rose and a bespoke dog print.
There’s plenty on the luxury front as well with the soft, fleecy Banbury range and the Scandi-themed Designed by Lotte brand.
“It makes sense for retailers to take this opportunity to dip their toes into the water on Mother’s Day and capitalise on seasonal sales events,” Heather added. “Anything that drives incremental sales is to be welcomed and we’ll be supporting retailers with advice and recommendations if they need help with decisions on what to stock.”
