Premium pet food brand Carnilove has partnered with SAS leader and instructor Billy Billingham and his bulldog Alfie in a new campaign focusing on how dogs support mental health.
The ‘By Your Side’ campaign explores mental wellbeing and the value of having a dog by your side. In a series of short films shot in the Peak District and aired on Instagram, Facebook and YouTube, Billingham discusses how Alfie supports his mental health. He also meets two fellow veterans and their Bravehound assistance dogs on an adventure, where they discuss the companionship and support dogs provide, as well as the importance of nourishing them with the best food and care.
Carnilove UK first partnered with Billingham, described as TV’s most experienced, highest ranking and most decorated SAS leader and instructor, in 2023 to promote the benefits of exercising your dog in the wild.
Colin Rodger, director at BSB Products, said: “We are delighted to partner with Billy again to highlight the vital role dogs play in supporting our mental health.
“We think dogs and cats enrich our lives in so many ways. Pet owners are increasingly seeking to reward them with a high-quality, truly nourishing diet. This campaign is designed celebrate incredible dogs and drive further demand through increased brand awareness nationwide.”
Carnilove is made by Vafo and exclusively imported and distributed by BSB Products in the UK. Bravehound is a registered charity in Scotland, and provides assistance dogs to veterans who have a clinical diagnosis of a mental health condition such as Post Traumatic Stress Disorder, depression and anxiety.
The first film of the new campaign is now live on the Carnilove UK Instagram account.
