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    By David ReesMay 13, 2025
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Royal Canin makes leadership appointments

David ReesBy David ReesMay 9, 20242 Mins Read
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Matt Mullen, Royal Canin
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Royal Canin UK and Ireland has announced three senior appointments to its leadership team, taking place with immediate effect.

Matt Mullen has been appointed as pet speciality retail director, moving across the group from Mars Petcare, where he held senior category and customer director roles. Mullen will lead the sales, marketing and category and insights teams within the pet speciality retail function, aiming to deliver best-in-class retail experiences for pet owners and unlocking mutual value in partnership with key retail partners. Prior to joining Mars, Mullen spent nearly a decade at Nestlé.

Former retail director Greg Pitts has been appointed to the role of pet professional director.

In his new role, he will lead the specialist function designed to support veterinarians, pet charities and breeders through its more than 750 tailored products and services. The pet professional team also oversees many of Royal Canin’s partnerships, including Guide Dogs UK, Medical Detection Dogs, and the Kennel Club UK.

In addition, Andreia Cucu has been appointed as director of corporate affairs, taking over responsibility as Miriam Zabiega moves into a role within the global Mars Petcare business.

Cucu has a wealth of experience in corporate affairs  in health care businesses, including GSK and most recently as head of corporate affairs Northern Europe for Haleon. She will lead the UK and Ireland Corporate Affairs function across its internal, external and scientific communications functions, as well as regulatory affairs and consumer care.

Commenting on the appointments, Royal Canin UK and Ireland general manager Nick Foster said: “Our purpose is to transform the health and wellbeing of cats and dogs, and I am confident that the appointments of Greg, Matt and Andreia will help us to deliver on the next stage in our growth story for not just the benefit of the cats and dogs we serve, but for our associates, partners, and the planet.”

Greg Pitts, Royal Canin
Andreia Cucu, Royal Canin
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David Rees

David Rees is the editor of PBW News. In a 30-year career in trade journalism he has specialised in the retail and wholesale sectors, holding senior positions at a number of leading titles.

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