Pedigree Wholesale has appointed Chris Kirton to the newly-created position of head of customer.
Kirton has a variety of experience in both wholesale and FMCG companies, including Coca-Cola, Hardy’s Wines, Princes Foods, and AG Barr. The main priorities for the head of customer are to drive both sales and customer agenda, the company explained.
Kirton said: “For Pedigree Wholesale to be successful, we must be the UK’s Wholesaler of Choice for specialist pet stores. However, this must be earned, and to this end, we must help our customers be successful.
“We can achieve that through consistently delivering for our customers both commercially and operationally. We must work hard to exceed our customers’ expectations and excel in our role as trusted advisors.”
Gerard O’Mahony, managing director at Pedigree Wholesale, added: “Our customers are at the heart of our business, and improving and finding better ways to serve them is a key focus for us in 2022 and beyond. We appointed the new role to do exactly that.
“Chris brings a wealth of knowledge and experience that will prove vital in ensuring we fulfil our Wholesaler of Choice commitment to our customers. We wish him all the success in his new role.”