Raw dog food company Paleo Ridge has appointed veterinary nurse and leading animal first aider Rachel Bean as a brand ambassador.
The partnership germinated at Crufts, where Bean gave a first aid demonstration on the Paleo Ridge stand shortly before she appeared on Channel 4’s coverage of the event to share tips with TV viewers.
Bean is creator of the Ofqual-regulated iPET Network qualification in Canine First Aid, and also co-owns the Vet On Set business, which sends vets to TV and film sets, ensuring that animal welfare is maintained for filming in the UK. Her fox red Labrador Chilli is also a star in her own right and has appeared in a number of TV roles, including as Linda Biscuits on Joe Lycett’s Channel 4 show Late Night Lycett.
She said: “Chilli, or should I say Linda Biscuits, absolutely loves Paleo Ridge, and we are committed to raw feeding. We are so proud to be endorsers of this brand which has canine health and sustainability at its heart.
“It’s hilarious how much of a running joke her appearance has become, and despite his protestations we think that Joe is secretly loving sharing the limelight with a dog.
“But her real job, helping me show pet professionals how to save dog’s lives, is her true calling. She is amazing at our sessions and is trained to act out worst case scenarios, so that I can demonstrate what to do in that particular crisis.”
Esther Logue, content and communication manager of Paleo Ridge, added: “As a company we are all about welfare, so teaming up with the UK’s top first aid trainer is very exciting for us.
“Chilli is a beautiful and charismatic dog and is currently wowing audiences as Linda Biscuits, we are proud that Paleo Ridge is the fuel behind such a star.”