Paramount Retail Group, parent company of Vital Pet Products, has appointed Peter Brame as its new group trading director.
Brame has worked in buying and merchandising for over two decades and in his new position will oversee trading operations for the entire group, including Vital. His appointment reflects Paramount Retail Group’s commitment to strengthening its position in the pet industry and revitalising the Vital Pet Products brand, the company states.
Sunny Sharma, director at Paramount Retail Group, said: “We are delighted to welcome Peter Brame to the Paramount Retail Group family.”
“His knowledge, experience and passion for the pet industry align perfectly with our plans for the future. Peter’s leadership will be instrumental in re-establishing Vital Pet Products as a trusted and respected name among suppliers and pet trade customers.”
Brame added: “Vital Pet Products has a storied history, and I am looking forward to contributing to its resurgence among both suppliers and pet trade customers. Working alongside our hardworking and dedicated teams, I’m sure we will achieve our goals.”