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    PBW News – March 2026

    By David ReesMarch 10, 2026
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    March 10, 2026

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New managing director at Farm Food Natural Dog Food

David ReesBy David ReesFebruary 7, 20241 Min Read
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Marcel Bosch (left) of Farm Food with the De Weerd family
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Marcel Bosch has been appointed as the new managing director of Dutch manufacturer Farm Food Natural Dog Food.

The Nijverdal-based company was founded by Gerrit de Weerd and his wife Ingrid in 1982. Gerrit de Weerd said: “We are very grateful to Marcel for wanting to guide our company – together with all employees – to the next phase.

“As our family business continues to spread its wings and acquire an increasing market share in 20 countries, additional knowledge and experience at the managerial level is needed to guide our beautiful company to the next phase.”

Bosch, who studied Tax Law at Maastricht University and obtained an MBA at Nyenrode Business University, has in recent years assisted a number of family businesses, boards and shareholders as interim manager and interim director. He has been an advisor to the De Weerd family and Farm Food for several years.

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David Rees

David Rees is the editor of PBW News. In a 30-year career in trade journalism he has specialised in the retail and wholesale sectors, holding senior positions at a number of leading titles.

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