Distributor PetFellas has announced an exclusive UK partnership with US dog accessories brand Cleverpup.
Cleverpup was founded by Ellen and Michael Diamant, the entrepreneurs behind baby brand Skip Hop. Channeling their design expertise and New York roots, and inspired by their dog, a Bernedoodle called Milo, they aimed to bring the same thinking to pet gear.
The UK launch range includes a Transit Tote Dog Carrier; a Dog Walk & Train Sling; a Bistro Box Dog Food Travel Kit; Nomad Collapsible Silicone Bowls; and a Snackpack Treat Pouch.
The Walk & Train Sling and the Transit Tote are already selling strongly in the US and the UK range will launch with a number of colour options, with more designs, more colours and product innovation is in the pipeline.
Gerard O’Mahony, director at The PetFellas, said: “Cleverpup is a brand that gets it right first time. Every product has been thought through from the dog owner’s point of view, and there’s always that extra feature you didn’t know you needed until you use it.
“The quality and attention to detail is unmatched in the market. UK owners take their dogs everywhere, from the daily walk and the café to weekends away, and Cleverpup is made for exactly that lifestyle.
“We’re delighted to bring Ellen and Michael’s brand to the UK. It gives specialist pet retailers a range of unique premium quality accessories range that look great instore and deliver for their customers. We had great feedback from customer when we previewed the range at PATS last month and the great news is, it’s here just in time for Christmas gifting season””
Michael Diamant, co-Founder and chief executive of Cleverpup, added: “The UK is one of the world’s great dog-loving nations, so it was a natural next step for Cleverpup. From our first conversation, The PetFellas shared our passion for quality, design and supporting independent retailers.”
