Close Menu
Pet Business World
  • Trade News
    • Distributors
    • International
    • Legislation
    • Manufacturers
    • Other trades
    • Retailers
  • New Products
    • Birds
    • Cats
    • Dogs
    • Small Animals
  • Features
    • Industry Experts
    • Retailer profiles
  • Aquatics
  • Columnists
    • Newshound
    • Reptile Trade Views
  • People
  • Magazines
    • March 2025
    • February 2025
    • January 2025
    • December 2024
    • November 2024
    • October 2024
  • Classifieds
  • Trade Directory
  • Advertise
  • Email Newsletters
  • Subscribe
Facebook X (Twitter)
  • FREE Email Newsletters
  • About Us
  • Advertise
  • Contact Us
  • Free Magazine Subscriptions
X (Twitter) Facebook
Pet Business World
  • Trade News
    • Distributors
    • International
    • Legislation
    • Manufacturers
    • Other trades
    • Retailers
  • New Products
    • Birds
    • Cats
    • Dogs
    • Small Animals
  • Features
    • Industry Experts
    • Retailer profiles
  • Aquatics
  • Columnists
    • Newshound
    • Reptile Trade Views
  • People
  • Magazines
    1. April 2026
    2. March 2026
    3. February 2026
    4. January 2026
    5. December 2025
    6. November 2025
    7. October 2025
    8. September 2025
    Featured

    PBW News – April 2026

    By David ReesApril 10, 2026
    Recent

    PBW News – April 2026

    April 10, 2026

    PBW News – March 2026

    March 10, 2026

    PBW News – February 2026

    February 10, 2026
  • Classifieds
  • Trade Directory
Pet Business World
Dogs

The Innocent Pet all set for Christmas

Rachel WoodBy Rachel WoodAugust 6, 20202 Mins Read
Facebook Twitter LinkedIn Email
Share
Facebook Twitter LinkedIn Email

width="570"

Pet treat company The Innocent Pet is taking orders for its Christmas treat range, including grain-free Christmas Cake Mix and Christmas Treat Collection.

Founder Chloe Heaton said: “We’re focusing on what matters this Christmas: bringing families together to make memories – and that includes our hounds.”

The two treat products focus on festive flavours, both using turkey and cranberries within their recipes. The easy-to-make Christmas Cake Mix combines air-dried British turkey and cranberries with a grain-free flour blend to produce a dog-friendly bake. The Yorkshire company says the DIY kit has been ‘hugely successful’, both as a Christmas mix and also as an award-winning Birthday Cake Mix.

Chloe said: “By bringing back our popular Christmas Cake Mix, it’s a gift that offers something for everyone. Adults and children can get involved together by baking the mix for their much-loved pets and adding their own tasty decorations.”

TREAT COLLECTION

The second exclusive treat made by the company is their Christmas Treat Collection, containing two pouches of flavours – Turkey & Cranberry Triangles and Venison & Apple Bites.

The luxury treat products are available to retailers for the festive period, with pre-orders now being taken. Both products are packed into recyclable packaging.
RRP across both products is £10.

The Innocent Pet is a family-run business, based in Thorp Arch, West Yorkshire and run by managing director Chloe and her husband, Justin. It was founded in 2013 and launched its first air-dried complete food range for dogs, last year, winning Best New Dog Food Product at PATS. Since then, the company has also launched its first air-dried complete cat food range.

Previous ArticleIndustry warned over spate of scams
Next Article Pets boost appeal on dating sites
Rachel Wood

Rachel Wood, graphic designer. More than 40 years ago, I was one of the first females to be offered an apprenticeship within the printing industry. I've worked on record sleeves, DVD covers and various magazines throughout my career. In my spare time I collect movie posters and attend comic cons, I keep fit (and sane) with gardening and strength & conditioning training.

Read Similar Stories

Dogs

“No nonsense” dog food brand aims to shake up raw sector

April 8, 2026
Dogs

Pedigree Wholesale expands SportsPet range

April 8, 2026
Dogs

EzyDog UK launches new Essentials range

March 31, 2026
Most Read

Cheltenham retailer wins window display competition

April 15, 2026

Jollyes identifies more than 160 potential new trading locations

April 14, 2026

Benebone appoints European strategy chief

April 14, 2026
© 2026 Lewis Business Media. All Rights Reserved.
Lewis Business Media, Suite A, Arun House, Office Village, River Way, Uckfield, TN22 1SL

Privacy Policy | Cookie Policy | Terms & Conditions

  • OvertheCounter
  • Pest Magazine

Type above and press Enter to search. Press Esc to cancel.

Pet Business World
Managing Your Privacy

To provide the best digital experience, we use cookies to store and/or access device information. Consenting to our use of cookies allows us to process data such as reading behaviour. Not consenting or withdrawing consent, may adversely affect certain features and functions.

Functional Always active
The technical storage or access is strictly necessary for the legitimate purpose of enabling the use of a specific service explicitly requested by the subscriber or user, or for the sole purpose of carrying out the transmission of a communication over an electronic communications network.
Preferences
The technical storage or access is necessary for the legitimate purpose of storing preferences that are not requested by the subscriber or user.
Statistics
The technical storage or access that is used exclusively for statistical purposes. The technical storage or access that is used exclusively for anonymous statistical purposes. Without a subpoena, voluntary compliance on the part of your Internet Service Provider, or additional records from a third party, information stored or retrieved for this purpose alone cannot usually be used to identify you.
Marketing
The technical storage or access is required to create user profiles to send advertising, or to track the user on a website or across several websites for similar marketing purposes.
  • Manage options
  • Manage services
  • Manage {vendor_count} vendors
  • Read more about these purposes
Cookie Preferences
  • {title}
  • {title}
  • {title}