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    PBW News – May 2026

    By David ReesMay 14, 2026
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Dogs

Nova Dog Chews launches two new functional supplements

David ReesBy David ReesSeptember 8, 20251 Min Read
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Nova Dog Chews has launched two new functional products – Pumpkin Powder and Goat Milk Powder.

Both products are designed to support pet health and wellbeing while being easily incorporated into pets’ diets.

Pumpkin Powder is a natural source of fibre that supports healthy digestion and can help regulate both loose stools and constipation, while also aiding immune health, says the supplier.

Goat Milk Powder provides a digestible source of protein, probiotics, and nutrients to promote gut health, improve nutrient absorption, and support overall vitality, explained Nova, adding it is particularly suitable for pets with sensitivities to cow’s milk or other proteins.

Both products can be sprinkled over food or mixed with water and are available in resealable, 200g packs. Nova Dog Chews’ Goat Milk Powder is available for £5.25 ex vat, and Pumpkin Powder at £4.25 ex vat.

Lloyd Murdoch, co-managing director of Nova Dog Chews, said: “We’re always looking at ways to help stockists meet the changing needs of today’s pet owners.

“Pumpkin Powder and Goat Milk Powder are not just healthy additions to meals: they’re also practical, versatile, and align with our mission of keeping pets happy and healthy with natural, functional nutrition.”

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David Rees

David Rees is the editor of PBW News. In a 30-year career in trade journalism he has specialised in the retail and wholesale sectors, holding senior positions at a number of leading titles.

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