Insect protein innovator has added another product to its range with the launch of a mealworm ‘superfood’ seasoning shaker.
The protein topper is designed to enable dog owners to add further nutritional benefit to a pet’s regular food.
Dried mealworms contain 53% protein, 28% ‘good’ fat, 6% fibre, and 5% moisture, and contain more B12 than salmon, more calcium than milk, and all nine essential amino acids, according to Mr Bug, which operates the UK’s first DEFRA-approved mealworm bug farm.
Mr Bug founder Conal Cunningham said: “Feedback from consumer shows like Crufts highlighted to us how worried growing numbers of pet parents were concerning the contents of their dog’s favourite dog foods.
“Insect protein toppers are seen as a commonsense means of providing a generous dusting of nutritional vitality to any dog’s daily eating regime.”
Mr Bug Superfood Shaker in available in 135ml packs, RRP £5.99.