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    PBW News – May 2025

    By David ReesMay 13, 2025
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Dogs

Burns adds Turkey product to sensitive range

David ReesBy David ReesAugust 25, 20231 Min Read
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Burns Pet Nutrition has introduced a new recipe to its sensitive range.

In common with other products in the range, Sensitive Turkey and Potato uses a single protein source and other ingredients to ensure it is easily digestible while also helping dogs to maintain a healthy coat, skin and digestion, the company says,

Burns founder John Burns MBE said: “Launching this new recipe to our sensitive range is an exciting extension to this line of food.

“Thousands of pet owners across the country may be unaware that their pet has specific dietary needs. With 90,000 dogs alone requiring a grain-free diet it is pivotal that pet owners are made aware that it’s not unusual to both cats and dogs to suffer intolerances that are not too dissimilar to those that their human counterparts suffer with.”

The product is supplied in 2kg, 6kg and 12kg packs, with RRPs of £15.49, £36.99 and £68.99.

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David Rees

David Rees is the editor of PBW News. In a 30-year career in trade journalism he has specialised in the retail and wholesale sectors, holding senior positions at a number of leading titles.

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