Vale Pet Foods has launched a number of new dog food products, including dry and raw food and a selection of treats.
The brand’s new dry food products, Succulent Salmon with Vegetables and Tremendous Turkey with Vegetables, include minerals, herbs and botanicals to provide added nutrition for dogs of all sizes, while the new treats range, including Air Dried Duck & Ox Liver Training Treats and Air Dried Turkey, Lavender & Chamomile Bed Time Treats, have been designed with dogs’ dietary and wellbeing in mind.
Vale has further added to its line-up with a range of raw food recipes including Duck with Beef, Turkey with Salmon and Duck with Tripe, all of which contain the simplest ingredients and are each made from 80% meat, 10% bone and 10% offal.
WELFARE
Vale Pet Foods was established during lockdown by Luke Chapman after he had spent 10 years working closely with dogs in both private and public settings and become increasingly interested in dog welfare.
Since its launch, the company has grown its local and national sales and has even attracted celebrity endorsements, with more product launches and partnerships in the pipeline.
Luke said: “Our new products have been a long time in the making. Lots of companies use low quality meat including meat meal and cheap fillers that don’t provide pets with what they need, so we have put every effort into ensuring our range contains only the very best ingredients.
“Getting the products ready for launch hasn’t been without its challenges during these unprecedented times. We are very proud that our hard work has paid off and we can finally bring them to market and ensure people can provide their dogs with all of the vital nutrients they need to thrive.”
