Scandinavian pet products supplier Petbuddy Group (PBG) has acquired British premium pet food brand Little BigPaw.
The group, which owns the Buddy, WAP Dog Care, Nutrolin and MediPaws brands, has offices in Sweden, Finland, and England, with the headquarters in Stockholm, Sweden. PBG acquired British natural pet supplements firm MediPaws in February this year.
Little BigPaw offers natural dog and cat food in the UK market as well as exporting to more than 45 countries globally. The acquisition has been agreed to help expand operations even further.
Co-founders David Alton and Jim Weston said: “PBG came to us with the ambition to accelerate growth by launching more products and entering new markets. That felt like an exciting journey to be part of.
“Together we will be able to exploit synergies within distribution, product development and logistics. In addition, it will allow simpler access of Little BigPaw products to the EU.”
The co-founders will remain with the company, confirmed PBG group chief executive Alex Baumann.
He said: “We are delighted to welcome David and Jim to PBG and our exciting journey ahead. They have built a modern and highly appreciated brand and offer over 50 years of combined pet food experience that will open many doors for us as a group.”
PBG’s goal is to become the leading group of premium and sustainable pet food companies in Europe within five years through a combination of mergers and acquisitions plus strong organic growth. The group is backed by Swedish investors including Luminar Ventures, Knutsson Holding, Prioritet Finans and Juni fintech cofounder Samir El-Sabini.
“We have great investors backing us on our journey, added Baumann. “This is the fourth acquisition we have done in 18 months and many of our investors have been part of every deal.
“We are building a vertically integrated group of pet food brands from factory to consumer. Synergies can be found within distribution, production, ecommerce/tech, as well as within logistics.”
