Yorkshire-based pet food manufacturer The Innocent Pet has extended its award-winning air-dried dog food range with three new single-protein recipes.
Founder Chloe Heaton said: “Air-dried food is becoming very popular so we wanted to offer consumers more choice. We are very excited to be adding three new recipes to our food range – Finest Pulled Pork, British Beef Stew and Gourmet Chicken Hotpot.”
Specialising in air-dried food, The Innocent Pet says it uses ‘responsibly sourced British meat to produce this unique food – widely regarded as a more convenient way of feeding raw’.
The complete food range now includes seven grain-free, single-protein recipes for dogs, each including human-grade British meat or MSC-sourced fish, fruit, vegetables and herbs, as well as the inclusion of prebiotic chicory root.
OVERWHELMED
“We have been overwhelmed with the support from customers wanting to feed their dogs with this new format of food,” said Chloe. “Our bespoke air-drying system doesn’t expose the food to high temperatures so nutrients from the raw ingredients are maintained. We also use quality British meat, which is something that more consumers are looking for in their pet’s food these days.”
The air-dried complete dog food range is suitable for both adult dogs and puppies from eight weeks.
The packaging is 100% recyclable and includes resealable pouches, designed to keep meals fresh for up to eight weeks once opened. The recipes are available in 3kg packs with an RRP of £43.
