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    PBW News – March 2026

    By David ReesMarch 10, 2026
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    March 10, 2026

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Edgard & Cooper partners with Deliciously Ella for plant-based food launch

David ReesBy David ReesSeptember 25, 20232 Mins Read
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Edgard & Cooper has launched a new range of plant-based dog food lines in partnership with web platform Deliciously Ella.

The recipes are designed to allow dog owners to build a flexitarian approach, for their pets by introducing more fruit and veg into dogs’ diets.

The range consists of kibble in small and large sizes, plus two dental stick lines, namely – Beetroot & Pumpkin Dry Kibble (RRP £9.99–£53.49); Carrot & Courgette Dry Kibble (RRP £9.99–£53.49); Doggy Dental Mint and Strawberry (RRP £3.39–£4.99); and Doggy Dental Apple and Eucalyptus, (RRP £3.39–£4.99).

Louis Chalabi, founder of Edgard & Cooper, said: ”While humans often spend a lot of time looking into their own diets to make them healthier and more sustainable, their pets can sometimes be overlooked. We’re thrilled to be working with Deliciously Ella to raise awareness about the amazing benefits a flexitarian approach to your dog’s diets can have.”

“As well as the dietary benefits, adding plant-based food into dogs’ diets lowers their environmental impact, emitting 43 per cent fewer carbon dioxide equivalent emissions (CO2e) compared to meat-based recipes, making them a sustainable choice for both dogs and the planet.”

Ella Mills, founder of Deliciously Ella, added: “Edgard & Cooper is (my dog) Austin’s absolute favourite for plant-based goodness, giving him the complete nutrients he needs while lowering his carbon footprint along the way.”

Previous ArticleFinal preparations underway for record PATS show
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David Rees

David Rees is the editor of PBW News. In a 30-year career in trade journalism he has specialised in the retail and wholesale sectors, holding senior positions at a number of leading titles.

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