Pedigree Wholesale has been chosen as exclusive UK distributor of the Schesir brand.
Since 1999, Schesir has been marketing 100% natural and minimally processed wet cat food, featuring flaked or shredded fresh pieces of fish or chicken, in Italy at first, and then across Europe. Today, Schesir is distributed in over 50 countries worldwide. Schesir is owned by US-based Whitebridge Pet Brands, following a successful merger with Agras Pet Food of Genoa, Italy, last year.
The Schesir wet cat food range, featuring prey-inspired recipes high in protein made with organ meat and high in natural moisture, will be launched to the UK with exclusive new stockist promotions at the PATS Telford show on October 1-2, with the Whitebridge team at stand P18-P20 and Pedigree Wholesale at stand D10. Plans for later in the year include the UK launch of the Schesir for Dogs ‘Taste the World’ range.
Tatiana Suarez Parra, vice president sales Europe at Whitebridge Pet Brands, said: “Pedigree Wholesale has a fantastic reputation within the UK trade, with numerous trade awards to back up that reputation. We can’t wait to start this exciting journey with Pedigree and already have a growing list of retailers waiting for it to begin, starting with the launch of our complete and balanced single-serve wet cat range at PATS Telford.
“We have a lot of innovation in the pipeline for both cat and dog categories, and feel Pedigree is the best partner to support us telling our story and introduce our minimally processed nutritional philosophy to UK retailers and consumers.”
Melanie Malin, head of buying at Pedigree Wholesale, added: “Schesir will be an asset to our cat food portfolio. By expanding our offering, we are helping to give our customers access to a true, high-quality cat food range, filling a gap in the market. We look forward to launching the range at PATS and our future with Whitebridge Pet Brands.”
