Pawable has launched a collagen supplement designed to help prevent joint, skin and digestive issues in dogs.
Described as the first-ever collagen supplement for dogs, Collar-Gen is a powdered supplement given in the pet’s meal once a day. It contains five different types of 100% natural hydrolysed collagen, meaning it can deliver a broad range of supporting benefits. It is the sister product to SoBodyCo, a collagen supplement for humans.
The product received a soft launch in the summer, and is now being rolled out to the trade.
Dale Nash, product development manager at Pawable, said: “As a protein, collagen builds cells, and keeps them happy and healthily expressing the correct genetic codes. Mobility is key, and adding this supplement helps prevent osteoarthritis and other types of inflammation which affects dogs so frequently.
“This product prevents dogs from developing arthritis, but also helps to alleviate and soothe existing conditions.
“Collagen really is the protein that brings everything together. From clicking joints to skin hair and nails it really is a wonder product, and we are delighted to have created a supplement that works for dogs, too.”
Pawable has attracted the attention of Anna Webb, canine expert and presenter of the A Dog’s Life podcast, who has been giving the product to her dogs Prudence and Mr Binks, and cat Gremlin.
She said: “Collagen is not a marketing fad, it is the most abundant protein for us and that is the same for dogs. As time goes on, we all lose that, but we can rebuild by taking supplements.”
Nash added: “We get a lot of great reviews – people say that their dog wasn’t walking very well and now their dog is jumping on the sofa!
“But we also get the side where people have got the product for skin and coat benefits, this helps with allergies and digestive health, too.”
The standard 225g pack has a recommended retail price of £29.99.
More information is available at www.pawable.co.uk, and for trade enquiries contact [email protected].
