Raw food brand Benyfit Natural has launched a new Boneless Raw Dog Food Range.
The new collection includes Boneless Turkey, Boneless Lamb, and Boneless Beef and combines 80% meat and offal with 20% vegetables and botanicals.
The boneless range is designed to allow pet owners to have greater control over bone content in their dog’s diet and fill a market gap for specific dietary needs, including smaller dogs, senior dogs, dogs in recovery, DIY feeders and those sensitive to standard bone content recipes.
Greg Van Praagh, head of UK & Europe at brand owner RPFC, said: “We’re proud to be creating a new range that our customers have been screaming out for – a premium, boneless, complete raw option that doesn’t rely on cheap filler proteins or high percentages of tripe.
“Our beef, turkey, and lamb recipes have been crafted with high-welfare British meat and offal ensuring dogs get the best nutrition while supporting ethical sourcing.”
Benyfit Natural Boneless Raw Dog food is available in 500g and 1kg tubs. A launch promotion for the independent trade offers a 45% margin offer on full range buy-in based on a 60kg order.
RRP for a 500g tub is in the range £3.55–£4.10.
