TopLife Formula has launched a Bedtime Milk for Dogs in what it says a first for the pet treat sector.
Available in 330ml cartons, the milk blends TopLife Formula’s signature ingredient – goats’ milk – with soothing chamomile and honey designed to aid a good night’s sleep. There are no artificial ingredients, colours, flavours or preservatives.
The milk is recommended as a treat before bedtime either straight from the carton or gently warmed. It can also be used during stressful situations to help calm dogs over 12 months old.
With less lactose and smaller fat globules than cows’ milk, goat’s milk is said to be easier to break down and digest in the gut.
Ed Salt of TopLife Formula said: “TopLife is a trusted name in the pet treat sector and listings have seen exponential growth in the past 12 months.
“We wanted to create something for owners to help calm and relieve stress in their dogs and we believe Toplife Bedtime Milk can become part of a dog’s routine to help calm them in stressful situations and to aid sleep.”
In a further range extension for 2021, TopLife will also be launching an Oat Drink for Dogs to target owners who prefer a flexitarian approach to their pet’s diet. The drink is a treat, designed to aid hydration and be fed as part of a healthy balanced diet.