New British pet food brand Aardvark has introduced its first range of kibbles, produced using only sustainable protein ingredients and packaged using fully recyclable, sustainable and industrially compostable packaging.
“With 66% of millennials already reducing their own meat intake, they have inevitably turned their attention to what they feed their pets and, having worked with some of the world’s best veterinarians and nutritionists to produce the range, Aardvark’s kibbles provide a nutritionally balanced, protein rich, insect-based alternative pet food, that is both fully sustainable while remaining hypoallergenic. Welcome the future of (pet) food!” said Ardvaark founder Hugo Walters.
Aardvark’s ‘Crafted for Cats’ and ‘Developed for Dogs’ crunchy kibble range is made from sustainable insect meal and a blend of sweet potato, pulses, fruits and herbs, with essential proteins, nutrients, vitamins and minerals.
“From day one when we started Aardvark our goal was to create the best kibble for dogs and cats, containing the best possible ingredients both in terms of nutritional benefit and sustainability,” Hugo said.
INSECT PROTEIN
“Insect protein offers a unique combination in that it is sustainable while simultaneously meeting the nutritional needs of our pets.
“If you take a cat, it is an obligate carnivore so cannot thrive on a plant-based diet – while plant-based diets on the human side have taken off, pet food has lagged behind. I am delighted that at Aardvark we have found a solution, backed by a group of world-leading veterinarians and nutritionists that helps solve the environmental issues posed by pet food.
“With the launch of our kibbles, pet owners can feed their pets planet-friendly food in the knowledge that their dog or cat is getting a delicious, high-protein, sustainable meal that still meets all their needs and allows them to truly thrive.”
Aardvark’s new Crafted for Cats and Developed for Dog kibble range retails from £8.99 for cats and £12.99 for dogs,
The UK business was founded last year and launched this spring via subscription and standalone DTC channels, with a view to move into pet food stores within eight months and supermarkets shortly after.
