Town & Country Petfood is introducing new HiLife it’s only natural Whitefish Treats to its best-selling range of 100% natural cat treats.
Cod loin is diced and freeze dried to form a treat for small mouths, with nothing added or taken away.
This natural pet treat range is hitting the spot with cats and their owners across the nation, with sales growing by more than 40% in the past year.
Marketing director Sarah Alexander said: “Cats go crazy for these luxury natural treats, affectionately known as the ‘handbiters’ by our customers. We get sent wonderful pics and videos of the hilarious antics that cats are getting up to just to get into the bags.
“The chicken breast and duck breast treats fly off the shelves, so it was only natural that we decided to expand the range and fish came top of our customers’ wishlist. We think these new treats will be a catch of the day for shoppers. They are simply made with the best quality ingredients, naturally.”
Melton Mowbray, Leicestershire-based Town & Country Petfoods owns the HiLife brand of pet food for dogs and cats and reached a retail sales value of more than £40m last year.