Henry Bell & Co, home to the Mr Johnson’s small animal range and Dog Gone Fishin’ canine treats, has introduced another own brand with the launch of Henry Bell Wild Bird Care.
Henry Bell Wild Bird Care features more than 100 different products catering for every type of garden bird and includes mixed seeds, straights such as peanuts and sunflower seeds, mealworms, and suet and fat balls.
The company, which has played a pivotal role in the growth of many private-label wild bird food brands, has combined more than 20 years’ experience and knowledge in the sector to create a high-quality range designed to provide health and well-being for wild birds.
It has also unveiled the Henry Bell Wild Bird Care Collection of feeders and feeding stations, with Essential and Heritage ranges delivering a broad range of feeding accessories at market-leading prices.
“We have a strong pedigree in the animal and pet feed industry and it was a natural step for us to launch our own wild bird feed range,” said Henry Bell trading director Simon Parker.
“We did the same two years ago with the introduction of our own label, EquiGlo Horse Feeds, which has continued to go from strength to strength. Equine welfare has always been at the heart of this brand, in the same way that wellbeing of birds will take centre stage with our wild bird care ranges.”