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Birds

Arcadia rolls out new look

Michele SwalesBy Michele SwalesAugust 29, 20191 Min Read
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Arcadia rolls out new look
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Arcadia Bird has launched a lighting range under new branding.

The PureSun-Mini is designed for smaller species of birds living in cages, such as zebra finches, java sparrows, waxbills, cockatiels and budgies.

The kit includes flicker-free electronics and a UK-made acrylic bracket and fittings kit.

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Arcadia’s head of science and innovation, John Courteney-Smith, said: “Building on from the strength of our ProT5 range, we have crafted a complete kit that can be used to both illuminate and provide essential UV to the smaller species of companion bird…

“One of the most important things that we can do as loving keepers is to allow our birds to experience full colour vision, to be able to make within themselves their own vitamin D3 in the most natural way, and to be able to reproduce without hindrance, just as they would in the wild…

“This is something that, as ethical pet care brands, that we should all strive to achieve in each and every product.”

The new PureSun Bird Lighting-by Arcadia branding will be rolled out over Arcadia’s whole range overtime, with a number of new products currently in development.

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Michele Swales

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