Pooch & Mutt has unveiled refreshed packaging and an overhaul of the overall brand identity to help position the business as trusted experts in dog wellbeing “for all breeds & needs”. A significant packaging overhaul has taken place to boost shelf standout and simplify shopping decisions both in-store and online. Packs are now colour-coded by range and flavour, with clearer communication of functional benefits and key ingredients. A number of products feature a transparent window front of pack, allowing shoppers to see if the kibble or treat is of appropriate size. In addition, a new logo introduces a ‘Penny’, character…