A number of leading pet care brands have been recognised at the World Branding Awards.
In the Animals category of the event, Pero, Truline, Company of Animals and EHEIM were among the brands honoured with awards for outstanding achievements and contributions to the pet industry.
Pero Foods was acknowledged for its dedication to creating pet meals that cater to the unique dietary requirements of dogs, while Truline by Pero, a brand specialising in animal health and nutrition products, was recognised for its research-driven approach to enhancing the well-being of animals.
Dewi Parry, Director at Pero Foods said: “We are thrilled and honoured to receive the World Branding Awards Animalis Edition for 2023.
“This recognition is a testament to the hard work and commitment of our entire team at Pero Foods. We remain devoted to enhancing the lives of animals through our nutritious products.”
Company of Animals secured the award for its flagship brand Halti in the Apparel and Accessories – Harnesses category.
Founder Dr Roger Mugford said: “We are absolutely thrilled and deeply honoured to receive the World Branding Award for Halti.
“This recognition is a testament to our team’s relentless dedication to enhancing the lives of pets and their owners through our innovative training solutions.”
Aquatic equipment supplier EHEIM was also named as a Brand of the Year in the Animals category. It is the fourth time that the German-based company has collected the award, having also been named best brand in 2017, 2019 and 2021.
The World Branding Awards are presented by the World Branding Forum (WBF), a global non-profit organisation based in London. The goal of the WBF is to improve brand standards internationally for the benefit of the industry and consumers. In the Animals category, manufacturers, retailers and animal welfare organisations from countries around the world picked up awards.
The selection process for the winners follows a review and evaluation process, including an independent brand evaluation, consumer market research, and an online public vote.
