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    PBW News – March 2026

    By David ReesMarch 10, 2026
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    March 10, 2026

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PATS 2025 fills up with new starters

David ReesBy David ReesMarch 14, 20252 Mins Read
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Almost all of the stand space in the New Starter Zone at this year’s Pet & Aquatics Trade Show (PATS) has already been booked up, the organisers report.

With six months still to go before the exhibition, more than 33 companies have already booked space in the event’s dedicated New Starter Zone, which is supported by trade association PetQuip, many of them exhibiting for the first time.

Start-up firms at the show will include Abbey England, Akela Pet Foods, Artemis, By Teddy, EzyWalkies, Hetty and Huxley, Tails & Bloom, and Woof and Snout.

Jamie Sutherland, director at Woof and Snout, said: “Woof and Snout cannot wait to exhibit at our first ever PATS show in 2025. Having the opportunity to showcase our dog apparel and grooming products to trade customers is something we are hugely excited about.”

Hetty and Huxley is also exhibiting at PATS for the first time, and founder Meg Simkiss commented: “It’s such a big event and we’re really looking forward to meeting lots of potential new customers, saying a big hello to existing ones and showing off our bright and colourful products in a wonderful space.”

PATS 2025 will be the first-ever trade show for Artemis, a producer of skin and coat care products for dogs. Chief executive Noël Duan said: “As a brand-new UK brand with direct-to-consumer success, we can’t wait to showcase our innovations and meet the best of the best in the pet industry.”

PATS 2025 takes place at its new home – Hall 1 of the NEC Birmingham – on September 28-30, 2025. More than 300 exhibitors in total have already confirmed stand space.

The exhibition is being staged alongside BETA International, the leading equestrian trade show, taking place in Hall 2 at the NEC.

For more information and to register as a visitor, go to www.patshow.co.uk

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David Rees

David Rees is the editor of PBW News. In a 30-year career in trade journalism he has specialised in the retail and wholesale sectors, holding senior positions at a number of leading titles.

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